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2 NEW Eloqua Channels + Updates to 8 Existing Channels

Whatsapp with Eloqua

Send Whatsapp messages from your Eloqua Canvas

WhatsApp Integration allows you to send and receive messages through WhatsApp.

Instant.Marketing Whatsapp
Instant.Marketing Field Merge
Contact & CDO Field-Merges

Personalize your messages with contact & custom object fields.

Instant.Marketing Analytics
Powerful Analytics

See what works with powerful reporting. See which specific contacts have responded, and use that to personalize & target your campaigns (just like you already do with emails).

Instant.Marketing AB Test
“One Click” A:B Testing

Run split-tests with a single click.
Compare click-through rate to see what works.

Instant.Marketing Contact
Contact Activities (see who clicked)

Clicks, sends, and responses are associated to contacts.
See exactly who responded & use this to personalize & target your campaigns.

Instant.Marketing API
API Availability

We can provide access to the software – but you will also need access to the WhatsApp API.

WhatsApp is currently being slow to approve API accounts. You can purchase the WhatsApp channel now, but you will not be charged until you have been granted API access by WhatsApp and it has been fully enabled.

Instant.Marketing Features
Features

The feature set is very similar to SMS:
· Built-in A:B testing
· Built-in analytics
· Personalize and send WhatsApp messages from your Eloqua campaigns
· Generate personal short-URLs for each contact which provide built-in tracking
· Data on contact clicks & sends is imported back into Eloqua
· Field-merges from contact & CDO fields

    Personalize at Scale

    Send personalized Whatsapp messages, and see exactly which contacts have responded with unique short-URLs
    • Instant.Marketing Field Merge
      Merge-in any contact or custom object field
      Insert any field-merge with a click; whether it's a contact field or a custom object.
    • Instant.Marketing Short URL
      Magical short-URLs

      Every contact gets their own unique short-URL. These links are tracked, so you can see exactly who has responded.

    • Instant.Marketing Personalized
      Personal Landing Pages

      Our special short-URLs let you personalize your Eloqua landing-pages too, including:

      - Field merges
      - Dynamic content
      - Pre-populated (or invisible) forms


      No cookie? No problem!
      This works even when the contact doesn't have any Eloqua cookie.

    Instant.Marketing Whatsapp Personalization gif
    Instant.Marketing Whatsapp AB Test gif

    "One Click" A:B Testing

    • Instant.Marketing AB Test
      We've made split-testing simple
      Add A:B tests with a single-click

      Create as many different split-test versions as you want, then compare click-through rate to see exactly what works.

      Advanced Image Editor

      • Instant.Marketing Personalize
        Want to change the image, no problem!

        Our inbuilt advanced image editor lets you edit directly in the application. Making edits seamless.
        Some examples of edits:

        · Spot healing
        · Red eye
        · Clone
        · Blur
        · Draw shapes: rectangle, ellipse, line, custom shapes
        · Type Tool
        · Paint bucket
        · Gradient
        · Dodge, burn and sponge

      Instant.Marketing Whatsapp Image Editor
      Instant.Marketing SMS Analytics gif

      Analytics

      • Instant.Marketing Analytics
        Powerful reporting, built in
        See what works.
        The built-in dashboard includes:

        Summary view
        :
         Clickthrough-rate, responses, delivery, and more.

        Split-test view: See all this data for each split-test version.

        Timeline-view: And this is all summarized over-time in the timeline view.

        Contact-activities: See which exact contacts responded, and use this data to directly personalize your campaigns.

      Add this pre-built channel to your Eloqua campaign(s)

      Get in Touch